Super Bowl XLIX | Improve Effectiveness of Your Ad with Graph Analytics

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The Super Bowl is the largest annual live televised event in the U.S., with viewership averaging 162.8 million over the past five years. Advertising rates for a 30-second advertisement during the upcoming Super Bowl broadcast are reportedly $4.5 million, dwarfing regular 30-second ad rates for non-sporting events (in 2014, spots for AMC’s “The Walking Dead” sold for $623,000). Advertisers have developed a range of methods for measuring ad success including views, social media interaction, YouTube hits, meme spinoffs … the list could go on. If you are an advertiser, you’d want your advertisement to be successful, but wouldn’t you also want it to be effective? An ad can be remarkably successful, but not necessarily effective. Other ads can … [Read more...]

17 Reasons to Participate in the Cray User Group

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Whether you are in the midst of a polar vortex or lounging on the beaches of Australia, CUG 2015 is just around the corner, April 26-30, in Chicago. We have seen a tremendous outpouring of interest in the Cray User Group over the past few years, with technical speaking slots becoming more competitive and attendance steadily on the rise. Chicago is a marvelous city with a storied past, full of exceptional cuisine, museums, sporting events and cultural venues. There’s something for everyone. The Cray User Group is focused on expanding knowledge and providing a venue for long-lasting relationships for members and sponsors alike. CUG provides networking opportunities, technical presentations and ongoing working groups that can benefit your … [Read more...]

Your Big Data Resolution for the New Year

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Nothing says January like a list of resolutions calling for healthier living in the new year. I have admittedly given up making such lists for myself, but I’m happy to say that I played my part in promoting good health by getting my wife an activity tracker for Christmas. She will join 40 million other Fitbit, Jawbone and Apple band wearers in tracking multiple aspects of their daily activity and sending loads of data back to device manufacturers in 2015. The Activity Data Gold Mine At the level of the individual wearer, the utility of an activity tracker is quite evident. It tracks raw stats like heart rate, steps taken, distance traveled, calories burned and location, among others, allowing users to monitor, visualize and brag about … [Read more...]

Think About Containers for Data So You Can Stop Thinking About Containers for Data

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During the holidays, those of us who are interested in data may have found ourselves spending an inordinate amount of time thinking about the staggering number of packages that get delivered all over the place every day, and just how they get moved around. It turns out that one of the things the shipping industry has done to make everything much more efficient is containerization: transporting goods in special containers of standardized dimensions called “intermodal containers,” or simply “shipping containers.” These containers can be loaded, stacked, transported over long distances using various transportation modes (ships, trains, semitrailer trucks, etc.), and unloaded efficiently, with a high degree of automation and without ever being … [Read more...]

Unlocking the Mysteries of the Most Devastating Thunderstorms

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Western Massachusetts probably isn't the first place that comes to mind when the topic is severe thunderstorms and tornadoes, but that's where I lived as a kid when two significant severe weather events crossed my path. Two weeks after my family moved into a new home in the city of Ludlow, our house was hit by lightning, blasting charred paneling and insulation across my sister's bedroom and exposing glowing electrical wires. A few years later, on Oct. 3, 1979, a rare (for New England) supercell thunderstorm spawned a short-lived but very strong tornado as it rolled northward up the Connecticut River Valley and into Feeding Hills, Mass., which was our home at the time. To this day, the tornado spawned by the so-called Windsor Locks, Conn., … [Read more...]